Every year on 1 June, the world marks World Milk Day. To mark the occasion, Yörsan — the dairy brand of Matlı Group, officially represented in Bulgaria by Agropoint Solutions — launched a special social media campaign with the question "Did you drink milk today?", inviting people of all ages to make milk a daily habit.
The campaign aims to remind consumers how easy it is to take care of their health with something as simple and accessible as a glass of milk. Yörsan encourages its followers to share the moment on social media and challenge their friends to do the same.
Why Is Daily Milk Consumption Important?
The benefits of regular milk intake are well-supported by science:
- Strong bones and teeth — the rich content of calcium, phosphorus and magnesium strengthens bone structure from early childhood.
- Osteoporosis prevention — regular milk consumption in adulthood and older age reduces the risk of bone loss.
- Support for growth — for children in their developmental years, milk is an irreplaceable source of essential nutrients.
- Immune system support — the minerals and vitamins in milk help the body defend against a range of illnesses.
From Farm to Table — Yörsan's Quality Commitment
Yörsan sources its raw milk from cows raised on plant-based feed under strict hygienic conditions. Every step of the journey — from the milking parlour to the finished product on the shelf — is managed according to the principle of "quality products for healthy generations".
The brand draws on the expertise of Ömer Matlı Süt Çiftliği (dairy farm) and Ömer Matlı Akademi in animal care, nutrition and health, as well as research carried out at the Matlı Süt Ar-Ge Merkezi (Milk R&D Centre), where new products are developed while staying true to traditional flavours.
Social Responsibility: Sustainable Dairy Farming
Matlı Group runs extensive social responsibility programmes in support of sustainable livestock farming. Veterinary doctors from Matlı Hayvancılık Akademisi (Livestock Academy) travel from village to village, training farmers and breeders. Particular emphasis is placed on supporting women in the sector — they receive equipment and training to produce "clean milk" to modern standards.
As the official distributor of Yörsan dairy products in Bulgaria and the Balkans, Agropoint Solutions offers the brand's full product range. For product enquiries and partnerships, contact us.